ServiceBuyer Acquisition
Find the buyers who can open the market.
We identify relevant European buyers, distributors and partners, prepare the commercial case for approaching them, and support the work that follows the first conversation.
01The commercial question
Which companies can become the right commercial counterpart?
A distributor, an industrial buyer and a hosted buyer at an exhibition play different roles. We start with the outcome you need and the conditions that make a company a useful match.
The buying role
Define whether you need a customer, procurement organisation, distributor, importer or strategic partner.
The commercial fit
Assess the product range, markets served, operating model and buying or distribution requirements.
The path to a conversation
Look at decision roles, existing relationships and a specific reason for the company to consider your offer.
02What you receive
A buyer map with a brief for each priority account.
The map connects named companies to their potential role in your route to market, with enough context for a considered commercial approach.
Buyer universe
A company set defined by the market, product category and buying role you need.
Qualification criteria
Clear reasons to prioritise, investigate further or exclude a company.
Account briefs
The potential match, relevant evidence, barriers and open commercial questions.
Stakeholder routes
Substantiated roles, entities and relationship paths where available.
Conversation preparation
A relevant angle, questions to validate fit and information to bring to the discussion.
A working handoff
Reviewed priorities and next steps for your sales team, exhibition buyer team or agreed engagement programme.
03As the relationship develops
Develop the buyer relationship beyond the introduction.
Commercial fit becomes clearer through dialogue. The ongoing programme follows what has been learned and prepares the next useful contribution.
Remember what matters
Keep the buyer’s requirements, objections, category interests and agreed timing available to the team.
Review relevant changes
Investigate a new distribution agreement, a change in assortment or market expansion when it could affect the relationship.
Prepare the next step
Support a product discussion, partner evaluation, meeting or later review with an up-to-date brief.
04Working together
Research and sales, in one rhythm.
LND brings the intelligence
Researches the buyer system, checks the company fit and updates briefs as commercial questions emerge.
Your team owns the relationship
Owns the offer and relationship, validates buying requirements and shares the outcome of conversations.
We review what changes
Looks at the quality of matches, progress in qualification and agreed commercial next steps, including when a company should be set aside.
Start with a Market & Company Map. Continue through a Market Development Programme when the task needs sustained work. We agree the active companies, research depth, responsibilities and review rhythm before the engagement begins.
06Next step
Which buyers would change the market for you?
Share the role you need buyers or partners to play, your offer and what you already know about the market.